Blue Ocean Strategy for technology businesses and websites: mainly bits with a sprinkling of atoms. An exploration of Blue Ocean Strategy from the vantage point of a product and business developer, along with the occasional case study.
I create products and businesses. The latest project I'm working on is as part of the team creating Blue Ocean Strategy Createware, the only authorized web-based software practitioner's guide based on the book. I'm a passionate supporter of Blue Ocean Strategy, and a qualified Blue Ocean Strategy consultant. I've created and sold prior businesses to iVillage (NBC), Avery Dennison, and GE. I have an undergraduate degree in Communicative Information Systems and a law degree. Contact me at olenick@valueinnovation.net or call me at +1 561-865-6536 (US Eastern).